Maximize Value
  • 15 Jun 2022
  • 1 Minute to read
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Maximize Value

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Article Summary

Look at you! You're receiving the surest signals of major-life purchase shopping behaviors - but what now? Let's talk about some key areas for maximizing the success of your Activate campaigns.

Activate Marketing Playbook

This is a great place to start if you are still determining which Activate use cases you want to tackle. Not only is it broken up by industry and featured use case, it also highlights which contact strategies you may want to deploy. The Playbook has tips for measurement and clearly outlined "plays" to correspond with your marketing strategy.

Use Cases

In addition to the use cases that are outlined in the Activate Marketing Playbook, we have made a video series to walk customers through a few of the leading Activate Use Cases. Check them out:

Tips & Tricks


What's Next?

If you are feeling good about campaign setup, now would be a great opportunity to talk about Analytics & Insights.


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